The ban of Line in 2015 and WhatsApp in 2017 likely contributed to this growth. From 2012 to 2020 WeChat experienced explosive growth as it’s MAUs skyrocketed from 50 million to 1.2 billion. WeChat was developed in China and launched in 2010. This success mirrors the popularity of WeChat itself. In December 2018, WeChat Mini-Programs had 496 monthly active users (MAUs), growing to 746 million MAU in only 6 months. Mini-Programs have massive traction among WeChat users. Since they don’t need to be downloaded, they eliminate the need for users to go outside the app. Limited to 10MB, Mini-Programs are like web apps that only work inside WeChat. Mini-Programs do not need to be downloaded so they load instantly. Mini-Programs from WeChat Users’ Perspective The functionalities of Mini-Programs are endless including e-commerce, coupons, membership cards, games, rentals, AI fortune-telling and more. Mini Programs are apps within WeChat, making WeChat more than just a messaging platform. This has made WeChat pay wildly popular in-store and online. Since businesses can simply show a QR Code with a sticker or on their phone businesses no longer have to buy or rent expensive terminals. To make payments users scan or display their QR codes. WeChat Pay Interface with QR Code Censored In Japan, the number of stores that accept WeChat Pay increased 35x from 2017 to 2018. It also accepted in South Africa, Malaysia, Italy, UK and Japan. WeChat Pay is one of the most common payment methods in China. Last but not least, the Me panel is where users have access to personal items like settings, stickers and their profile. Interestingly, the Contacts panel has rather advanced organizational features including folders and tags.ĭiscover holds all the random WeChat features that don’t fit into any other panel. Chats and Contacts are what you would expect, containing your conversations and friends on WeChat. It’s a do-everything app that lets you send money, read content, and even apply for loans! The Four Main Screens of WeChat But WeChat is more than just a messaging app. At first glance, it looks a lot like WhatsApp. In 2012 WeChat had 50 million monthly active users and the number has skyrocketed to 1.2 billion by 2020.ĭespite its rising popularity, many Western users are not familiar with WeChat. Over the past few years, the app has seen tremendous growth in the number of global users. WeChat is the most popular chat app in China. RCN can also introduce you to Chinese support teams.ĭuring the application process you will be able to OFFICIALLY REGISTER YOUR BRAND INTELLECTUAL PROPERTY to protect your unique brand in the Tencent WeChat Ecosystem.Įither you can appoint RCN to act as a third party to be paid a SERVICE LEVEL AGREEMENT to manage your content marketing for you OR we can set up your staff member, subcontractor or agency to access this on your behalf.The Ultimate Guide to WeChat for Business: WeChat Business Accounts What is WeChat? Both technologies support remote collaboration with offsite personnel for cost efficiency. With a WeChat OA you can also integrate GRATA for CUSTOMER SERVICE and CUSTOMER EXPERIENCE MANAGEMENT. Kawo is an enterprise content marketing platform that connects to Instagram, Twitter and Facebook, pulling through your Western content for quicker editing and translation for Chinese audiences. RCN set up includes the USD$99 Tencent application fees, however there is an ongoing additional cost of US$99 per annum, US$200 if RCN manages the renewal each year.Ī WeChat OA is mission-critical in order to be able to use KAWO for CONTENT MARKETING. RCN is more efficient, because we live, breathe, eat and sleep China commerce. Our competitors typically offer 30 to 90 days time frame. The fastest verification we have successfully completed in 3 hours. The RCN service for WeChat Official Account application is literally the fastest in the world, with verification in just 1-5 days. This includes handling every aspect of the application process, including the nuanced steps to the 3rd party audit process, which most Western companies struggle with and many fail to complete. RCN Asia WeChat Official Account Setup (WeChat OA) provides your business with complete and customised support through the complicated process of setting up your business account with Tencent, the Chinese company behind WeChat. Lays the foundation for your Digital Pathway to China Works in concert with your WeChat Personal Account for Business Development Just like Facebook, Instagram and LinkedIn have personal and company accounts, WeChat has personal and official accounts.Ĭan reach an unlimited audience (unlike personal accounts)
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |